However, advertising is much more than these activities and along with the work of the salesmen no doubt constitute part of the selling effort. However, these definitions are both incomplete. Marketing thinking must start even before there is a product.
It is concerned with identifying existing needs and then converting them into a product or service. Besides, even after the product has reached the consumer or user, the marketing effort does not necessarily come to an end. There is a question of follow-through to ensure that the customer gets maximum satisfaction out of his purchase.
In case of some products, after-sales service is essential to keep the consumer satisfied and eager to buy again later from the same company. Besides, all these activities must result in profit or a difference between the output and input, i. Again, in the Indian context, it is very essential that the efforts must be most productive and that an optimum use is made of the resources available to the organization.
It will thus be noticed that marketing thinking must start with a crystallization of the needs of the consumer segment at which the effort will ultimately be aimed. In terms of the needs, the product or service must be developed or improved so that ultimately the product satisfies such needs of the customer segments involved.
The goods have to be moved towards the consumers. This is where the function of distribution enters the arena. Fast Food in America: The cheap but dangerous cost of advertising and the American appetite Americans in general have become on Advertisement essay "The wolves appear on your windshield.
The worlds first car available wi Introduction This document is a commentary that critically exa Marketing Plan for Amazon. It has a strong competit It was founded in Corb E-business Marketing Plan of Oxygen and iVillage.
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