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Dissemination or sale of any part of this work including on the World Wide Web will destroy the integrity of the work and is not permitted. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. In Fall , McGovern adopted MyLab Marketing to enhance his course by offering his students digital options for practice and learning both inside and outside of the classroom.
Because MyLab assignments and assessments are aligned with the text, McGovern was able to incorporate the MyLab experiential case studies and simulations in lecture as a different and engaging option for applying and assessing marketing theories. While he had been assigning written cases currently in the course, he found it challenging to give compelling and appropriate feedback in a timely manner. Yet he believed writing assignments play a key role in helping his students develop critical-thinking and analytical skills needed for success.
The idea behind auto-graded Writing Space assignments—use of artificial intelligence to assess both the content and quality of student writing—was highly appealing and would help him provide immediate, constructive feedback. MyLab Marketing is required; students are required to complete in-class assignments with MyLab and use it at home for writing assignments as well. He anticipates that students will spend approximately 1—2 hours per week working in MyLab, which may include reading the eText and completing in-class assignments.
Based on results of a voluntary, end-of-semester survey 79 percent response rate , 64 percent of students said they spent 1—2 hours per week using MyLab, while an additional 27 percent of students indicated they spent 2—3 hours in the program each week. McGovern integrates the MyLab course with Blackboard, the Learning Management system used at Sacred Heart, to make things easier for both him and his students learn more about Blackboard integration.
In the end-of-semester survey, students shared the following:. McGovern spends the first 15 minutes of each lecture using Flipboard , an app for smart phones and tablets that offers his students access to current business and marketing articles, stories, and blogs in a magazine format. This engages his students and enlivens lecture by bringing current events into the classroom and helping students apply the theory they are learning about to the real world.
After taking time to lecture on new content and respond to student questions, the final 20—30 minutes of class is spent on group work or MyLab simulations. Students complete four MyLab Marketing decision-making simulations at the end of a class period throughout the semester. The simulations change and branch based on the decisions made, creating various scenarios paths. On the end-of-semester survey, 68 percent of students agreed that these simulations helped them apply the chapter material to real-world business scenarios.
The simulations helped the students to put marketing concepts together and assess their understanding of how they might be used in business. Outside of class, students complete four MyLab case study writing assignments. Writing Space provides McGovern with auto-graded assignments that assess student writing and provide immediate feedback. Writing Space checks spelling and grammar, but more importantly, evaluates content and quality using a five-point grading rubric specific to the question assigned.
It goes beyond just recognizing key words and phrases but understands language and the nuances of meaning. Students must submit a two-page response to the case study issue, relating marketing concepts and theories studied to the topic, using examples taken from the business world. This enables him to gauge how his students are applying the concepts, and generally, he finds the computer-grading is appropriate and fair.
Prior to giving Writing Space as a graded assignment, McGovern has students complete a practice assignment to test the system out, allowing them to get comfortable with computerized writing, employing the rubric, and submitting their writing online. Students also complete two in-class quizzes through MyLab Marketing. Each quiz is comprised of 25 multiple-choice questions and students have 60 minutes for completion. The final exam is an in-class, written, blue-book test that consists of five articles with associated questions.
Students provide a response to three of the five articles, using marketing concepts to support their argument and discussion. Students are not allowed to access the textbook or notes and have 90 minutes for completion. As part of the class participation grade, McGovern has students select a company or market sector to follow during the semester. Open discussion begins each class period and students report on recent, important company activities or other significant news relevant to the market sector.
Additionally, students are placed into small groups and tasked with developing a marketing report on a blue chip company for a significant portion of their final grade.
MyLab Writing is the teaching and learning platform that empowers you to reach every student. When combined with educational content written by respected scholars across the curriculum, MyLab Writing helps deliver the learning outcomes that students and instructors aspire to.
The results show students where they need the most help and additional practice. *Progressive Learning: MyWritingLab's Recall, Apply and Write exercises create a progressive learning environment. Students move from literal comprehension (Recall) to critical comprehension (Apply) to demonstrating concepts within their own writing (Write).1/5(2).
Our goal is to help every student succeed. We're working with educators and institutions to improve results for students everywhere. Mywritinglab has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that arlehxt.cf is poorly ‘socialized’ in respect to any social network. According to MyWot, Siteadvisor and Google safe browsing analytics, arlehxt.cf is a fully trustworthy domain with no visitor reviews.
Her classroom-tested assignment sequence allows students to progress from easy to more difficult writing tasks and to integrate reading, thinking, writing, and research skills at every stage. The many readings and visuals help students consider the range of opinion before refining or formulating their own.4/5(77). MyLab™ is one of the world’s leading collections of online homework, tutorial, and assessment products. It’s designed to improve the results of all higher education students, one student at a time.